Social Media

If you want to stay in front of your target audience, you need to pay attention to where they are spending their time. Over 20 million people use Twitter, and it is estimated over 175 million people log onto Facebook every single day (with over 600 million active users.) Other social mediums like YouTube have more followers viewing their pages than the billboards on the busiest highway in the world. And despite misconceptions that Social Media is primarily used by high school and college students, the majority of Facebook and Twitter users are over the age of 25.

Social media, because of its popularity and access cost (most popular social networks are free to access), has become an important marketing communication channel. Even better, we know that social media accessed via mobile devices can be leveraged for much more than a way to connect and collaborate with your audience.

“More people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.”  Ruder Fin, Feb 2010

DesignBigger can you help you develop an overall content strategy for each social media channel. Our content recommendations will be based on the needs of your audience, and what information we know they are searching for on Google. The content will be engaging and include tips, answers to popular questions, information about events, promotions, photos, videos and links to helpful information. We understand it’s not enough to generate content. We’ll also develop a strategy to increase the number of fans, followers and subscribers. Then, we’ll monitor and track this information to ensure the strategy is generating meaningful results for your business.

Social Media Strategy Overview

Content

What content should we develop for the popular social media channels? How often should we do this? We will help you develop a strategy for each of the social media networks where your audience(s) spends time. Depending on the site, you will need to vary the length and whether you include links, photos or videos.

Integration

How do we integrate this content into our website and other marketing communications? We use the most current tools know the latest trends regarding social media being integrated into your website, emails, postcards, signage and other marketing channels.

Following/Fan Strategy

How do we build a stronger fan base and following on our social media channels? DesignBigger develops a strategy that increases the number of Facebook Fans, Twitter Followers and Blog readers.

Monitoring & Responding

How do we monitor what people are saying about us, and how do we respond appropriately? It’s not enough to post useful content. You have to ENGAGE in a conversation, respond to questions and be helpful. It’s social (after all) – so don’t make the conversation one-sided.

Measuring Results

How do we measure the impact social media has on our business objectives? DesignBigger will help you develop this strategy from the ground-up and will manage content and monitor results on an ongoing basis.

Integration

Once the conversation is started, Design Bigger will help identify ways to integrate your social media successes into your marketing communications:

Website

There are numerous methods available to help you integrate Facebook, Twitter, YouTube, Flickr and other social feeds into your website. Leveraging tools like ShareThis, Facebook Connect, Tweet buttons on your website make it easier for visitors to share content and help promote your website.

Search Engine Results

Google and Bing both use social networks as part of their ranking algorithm, and even show results from social networks (including the recently launched Google Plus). As social media sharing continues to increase, these integrated search result pages and how companies are leveraging their social media presence will play a more prominent role in search engine rankings. In light of this, it’s obvious that the social networks can no longer be ignored, even if you don’t provide a direct-to-consumer product or service.

Other Marketing Channels

Companies should also leverage other marketing channels to integrate social media into their marketing. QR codes can be used on transit signs or on a printed direct mail piece to drive traffic to a YouTube video or to drive more traffic to your Facebook page. At DesignBigger, we study the latest trends, learns what is effective through testing, and will make recommendations accordingly. Our goal is to help our clients drive more business through their site, and engage their potential customer base in a meaningful way.

Are you tired of trying to tame Twitter and figure out Facebook? Let us know how we can help you with your social media presence.